A logo and system design of mock audio equipment brand: Bobcat Audio. The brand identity is modern, affordable, and reliable. Included mockups of the brand in a real-world setting and details on logotype where audio waves are a part of the design.
Students were given a list of native Florida animals and were assigned to choose an animal and design a logo/symbol based on the animals' key features. The Florida Bobcat is identifiable from its X-shaped profile. The logotype is Roc Grotesk, ExtraWide ExtraBold. To stay true to the brand and catch the attention of audiophiles, details of audio waves are incorporated throughout the typeface.
